The municipal tourism promotion organization VISIT PHILADELPHIA recently teamed up with New York City Based billboard company Clear Channel Outdoor to do a promotion to generate New Yorkers’ interest in visiting Philly.
VISIT PHILADELPHIA has engaged digital billboards owned by Clear Channel Outdoor in Times Square to promote its 2020, year-long campaign, “City of Sisterly Love.”
On January 30, Philadelphia City Council issued a resolution that changed the city’s moniker from “The City of Brotherly Love” to “The City of Sisterly Love” for 2020. The Sisterly Love campaign was kicked off by the Times Square billboard rollout, and additional marketing initiatives around the campaign are planned throughout the year.
According to VISIT PHILADELPHIA, a year full of events and programming around art, food, fitness, wine, music and history will take place in the city, including many celebrations of the 100th anniversary of the passage of women’s constitutional right to vote.
In addition to the Times-Square billboard, VISIT PHILADELPHIA also hired artist Amberella to design and install some of her art that would play on the “Sisterly Love” theme, including hearts labeled “PHILLY GOT HEART” and “PHILLY IS SISTERLY LOVE” placed throughout New York City and Philly.