News
Featured Project: A Hot and Steaming Billboard?
Technology's wonderful, but sometimes a good, old-fashioned smoke machine will do the trick.
This article is from our older website archives. Some content may not be formatted or attributed properly. Please Contact Us if you feel it needs to be corrected. Thank you.
Baton Rouge, Louisiana based out-of-home advertising company Lamar teamed up with Tennessee-based ad company Outdoor Nation recently to create a campaign for fast-casual restaurant chain Panera Bread.
The campaign, which ran in six states, was perfect for a cold Midwestern winter. Using extensions and a smoke machine, it featured a giant steaming hot “bowl of soup,” enticing drivers to stop into their local Panera to warm up with some comfort food.
