FASTSIGNS International Hosts 11th Annual Outside Sales Summit Virtually

The FASTSIGNS summit hosted over 400 sales professionals across five countries


Sign and visual graphics franchisor FASTSIGNS International Inc. hosted its 11th annual Outside Sales Summit Aug. 9-13 in a virtual setting. Over 400 people from five countries attended the event.

With a Rebound theme, the 2021 summit celebrated the FASTSIGNS network’s sales achievements between July 1, 2020, and June 30, 2021. During the event, 195 outside sales professionals were recognized, including 24 who received the Platinum Award for achieving over $1 million in individual sales during the 12-month period. Additionally, 15 individuals became certified FASTSIGNS sales executives after completing a program during the same period.

2021 marked the third year for presenting the Catherine Monson Salesperson of the Year Award. With this award, FASTSIGNS recognizes one outside sales professional who represents the concept and the spirit of the brand, both in the business community and within the FASTSIGNS network. Patrick Pennell from FASTSIGNS of Jacksonville-St. Johns Bluff was recognized as this year’s recipient.

“This energy-packed event allowed us to provide the over 400 attendees with education and tools to continue honing their selling skills, as well as to recognize and celebrate the impressive work and achievements of FASTSIGNS outside sales professionals from locations around the world,” says Catherine Monson, CEO of FASTSIGNS International Inc. and chair of the International Franchising Association.

One of the featured speakers included Ryan Serhant, star of Bravo’s hit series “Million Dollar Listing New York” and “Sell It Like Serhant,” who delivered an advice-packed keynote session: How to Become the Ultimate Sales Machine.

Speakers from the FASTSIGNS International team covered various topics including Industry Insights and Learning to Leverage Buying Trends, What Everyone Ought to Know about Selling Digital Content First, Achieving Success During a Pandemic Panel, and more.

Sixty-four vendors participated at this year’s virtual Outside Sales Summit event. The kickoff session on Monday, Aug. 9 was sponsored by Orbus. The awards event was sponsored by Mutoh America.

FASTSIGNS also hosted 15 vendor training workshops from Advertising Specialty Institute (ASI), Art Sign Works, Avery Dennison, Baker Sign Group, Best Exhibits, ChromeSignage, Grimco, Mutoh America, Navitor, Showdown Displays, SignComp, SinaLite, Stouse, and TrueVert. There were also 11 vendor-sponsored commercials throughout the week and 12 vendor-sponsored games from 4Over, Avery Dennison, Clarity Voice, Clevertouch, Epson, Fellers, Grimco, Kapco, LexJet, Snap Frames, Stouse, and Trotec.

Allee Bruce

Alexandria Bruce

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