Easiway Launches New Brand And Focus

The revamp includes updated branding, a revitalized website, and expanded product offerings.


Easiway, a manufacturer of screen cleaning chemicals and solutions, has announced a new look designed to deliver an enhanced, sustainably focused customer experience.

According to the company, with updated branding, a revitalized website, and expanded product offerings, Easiway aims to further its commitment to putting customers first and providing the industry screen cleaning solutions.

“This is more than just a brand refresh,” said Sara Broghamer, COO of Easiway. “It’s part of our constant innovation, new product development, and resource expansion. We are focusing on removing the barriers between our customers’ passion and their potential with earth-friendly solutions and unparalleled customer support.”

The new Easiway branding/website now includes:

  • Bold and vibrant: The updated logo and color palette captures the energy and spirit of the screen printing community while reflecting Easiway’s commitment to sustainability.
  • Customer-centric website: The redesigned website offers an intuitive and seamless experience, making it easier than ever for screen printers to find the perfect products, access valuable resources, and connect with Easiway’s industry expertise.
  • Empowering creators: Easiway’s new brand messaging emphasizes its mission to enable screen printers to focus on what matters most — their art. By streamlining workflows, reducing environmental impact, and offering exceptional customer service, Easiway said it empowers creators to push boundaries and make a difference.

Easiway invites screen printers everywhere to explore its new brand identity and website at

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

View all articles by Marie Fennema  

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