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DTG2Go Launches On-Demand Retail Solution

The company partners with iconic retailer Hot Topic

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Delta Apparel Inc., core activewear and lifestyle apparel provider, announces the expansion of its digital print business, with the opening of its first On-Demand DC, a solution for retailers and brands to grow their business utilizing an integrated, on-demand fulfillment model.

In partnership with the iconic retailer Hot Topic, DTG2Go opens its ninth digital print and fulfillment center, integrated within Hot Topic’s Nashville, Tennessee distribution center.

The On-Demand DC allows Hot Topic to provide a consumer experience with reduced shipping costs, as on-demand, digitally printed apparel is merged with inventoried products for shipment to the end consumer. It also opens the door for further utilization of digital print for store-level replenishments and immediate out-of-stock fulfillment. Hot Topic and DTG2Go have been joined by Kornit Digital to bring digital print quality, techniques, and applications to the retail market.

Deborah H. Merrill, president of the Delta Group, comments, “We are excited about the partnership with Hot Topic and the support of Kornit Digital, as DTG2Go launches its newest service model to retailers and brands alike. We believe the DTG2Go On-Demand DC, utilizing our cutting-edge technology and service platform, will revolutionize the retail industry during a time when change is needed the most.”

Merrill continues, “As an early adopter of an on-demand model, Hot Topic is a great partner for this first collaboration to deliver the next breakthrough in supply chain management and customer service. With this model, we plan to test the boundaries of the many opportunities that digital has to transform retail.”

Michael Yerkes, COO of Hot Topic, adds, “The expansion of our relationship with DTG2Go is a natural progression for us to create the ultimate customer experience around on-demand production. DTG2Go has been a great partner in bringing these operations together, and we are excited to share this with our consumers this holiday season and beyond.”

To support expected demand, DTG2Go further increases its fleet of digital equipment with the purchase of five Kornit Atlas printers. This purchase, combined with the eight Atlas machines just recently installed, increases daily printing capacity by over 25%. The new digital printers will be operational to support the upcoming holiday season.

DTG2Go expects to make further capital investments in digital print equipment throughout the fiscal year 2021 to support its growth initiatives.

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Alexandria Bruce

Alexandria Bruce is the editor of the GRAPHICS PRO Daily, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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