Delta Apparel Inc., a provider of activewear and lifestyle apparel products, announces new retail store openings for its Salt Life brand. Storefronts in Myrtle Beach, South Carolina, and Galveston, Texas, are expected to open later this year, offering consumers performance and casual apparel and beachside accessories.
“South Carolina and Texas represent the home base of countless Salt Life consumers, athletes, and team members,” says Jeff Stillwell, president of Salt Life. “The communities in Myrtle Beach and Galveston truly fit the lifestyle of the Salt Life brand, and we are looking forward to this opportunity to engage with all those who share our passion for the water.”
Following success as a “pop up” Salt Life retail store during the 2020 holiday season, the Myrtle Beach location is set to open permanently to the public in late August. Opening later this fall, Salt Life’s Galveston location marks the brand’s first retail store in the state of Texas, bringing the total Salt Life branded store count to 13. Plans are underway to open at least five additional retail locations in 2022.
Robert W. Humphreys, chairman/CEO of Delta Apparel, comments, “It has been very exciting to witness the strong growth we have been experiencing at Salt Life across our three sales channels – wholesale, eCommerce, and retail – all performing ahead of our expectations. Specifically, we have continued to see outsized performance at our branded retail doors, which contribute higher overall operating margins for the business. We are looking forward to allocating additional capital to Salt Life retail stores to further drive organic growth and build our omnichannel model.”