Delta Apparel Inc., a provider of activewear and lifestyle apparel products, announces five new retail store openings for its beach lifestyle brand, Salt Life. Salt Life storefronts in Florida, South Carolina, and Alabama are expected to open early next year to meet the continued demand for the brand in coastal communities.
“Engaging face-to-face with Salt Life consumers is monumental in igniting a passion for the ocean lifestyle,” says Jeff Stillwell, president of Salt Life. “The success of our existing storefronts has propelled our retail efforts forward, and we are thrilled to continue meeting both new and existing customers in Florida, South Carolina, and Alabama.”
New doors in Ft. Lauderdale, Boca Raton and Sarasota, Florida, Hilton Head, South Carolina, and Foley, Alabama will add to the brand’s nationwide owned retail footprint.
“These additional branded retail doors will offer a dynamic setting for consumers to engage and interact with the Salt Life brand and experience the beach lifestyle that resonates with such a large and growing audience,” comments Robert W. Humphreys, chairman/CEO of Delta Apparel Inc.