Daktronics Welcomes Sign Professionals to In-Person Sales Expo

The in-person event takes place Sept. 15-17 in Brookings, South Dakota

Daktronics Sales Expo 2021
Daktronics Sales Expo 2021

Daktronics announces that its Sales Expo will be live and in-person this year. The company encourages sign professionals to gather to network and learn from industry professionals and speakers.

Sales Expo is a free seminar set for Sept. 15-17 at the Daktronics corporate office in Brookings, South Dakota. This year’s topics include technology, sales strategies, and demonstrations.

The keynote for Sales Expo takes place on Thursday, Sept. 16. Business strategist Lynn Jensen-Nelson presents “Influence & Engagement: The Keys to Success” to help attendees hone leadership techniques, apply proven methods, and create an attractive company culture.

Jess Bern, Daktronics’ on-premise marketing strategist, says, “This is the 39th year for the seminar. It’s part of our overall mission to provide our sign partners access to the latest product knowledge and business strategies so they can have more opportunities for success.”

Sales Expo was completely virtual in 2020 and offered sign company professionals flexibility, but the company says being back in person provides more opportunities, including networks, dinners, discussion groups, and social gatherings. For those not able to attend this year’s event in person, a virtual option is available.

The yearly Sign Design Contest gives sign companies a chance to compete against their peers for the opportunity to win a cash prize and bragging rights. Businesses can compete in two categories: 49 square feet and smaller and 50 square feet and larger.

“The Sign Design Contest is always a favorite,” adds Bern. “It’s a way to show off some of the most creative and challenging projects of the year, and it’s a great idea exchange as well. Sign companies can submit their designs, and then everyone gets a chance to vote for the winner.”

Sign professionals can also participate in the annual pheasant hunt or golf outing at the end of the event.

Find more information and registration at


Alexandria Bruce

Allee Bruce is the managing editor of GRAPHICS PRO and WRAPS magazines.

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