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Custom Ink Names David Doctorow as New CEO

Co-founder and outgoing CEO Marc Katz will remain as chairman.

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Incoming Custom Ink CEO David Doctorow (Image courtesy of Custom Ink)

Custom Ink, an online provider of custom apparel and products, named former Realtor.com CEO David Doctorow as the company’s new CEO. Doctorow will take the reins and join the company’s board of directors in August, while co-founder and outgoing CEO Marc Katz will remain chairman of the board.

“Leading Custom Ink and working with such great people has been an amazing 25-year experience,” said Katz. “We’ve undertaken major changes since the pandemic to refocus on our digital roots, and now it’s time for a new CEO to lead us to new heights. David is a proven leader with an impressive track record of building digital business. He’s also a terrific person, and the Board and I have enormous confidence in him to lead Custom Ink.”

Over a 30 year career, Doctorow has helped transform and grow some of the world’s best-known technology businesses in the travel, e-commerce, and real estate industries. He most recently served as CEO of Realtor.com, where he led the business to record revenue, profit, and consumer satisfaction, while also earning “Best CEO” recognition from Comparably.com based on employee surveys. Earlier, he led significant growth in eBay’s customer acquisition and retention as head of Global Growth and helped Expedia double its sales and profit as chief marketing and strategy officer.

“What Marc and team have accomplished over the last 25 years is remarkable, and I’m honored and excited to step into the CEO role and lead Custom Ink going forward,” said Doctorow. “This is a great company, built on a foundation of strong values, and I feel deeply aligned with its mission to help people create a stronger sense of community and connection. I also see tremendous potential for further growth and look forward to working with my fellow Inkers and our partners to keep wowing customers and building the business.”

Katz and his co-founders began working on the business in 1999 and formed the company in early 2000.

Michael Kumin, managing director of Great Hill Partners, the company’s primary growth equity backer, added, “We’re grateful to Marc for all he’s done to build the business to this point, as well as his continued support as Chairman. He’s handing off a great brand, streamlined operating model, and the strongest profitability in the company’s history, and we’re thrilled to have David leading us forward from here.”

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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