The Pan-Mass Challenge announces Charles River Apparel as an official sponsor of this year’s PMC, which has been reimagined due to the COVID-19 pandemic. Every year, the PMC raises funds for cancer research and treatment through an annual bike-a-thon that crosses Massachusetts. The organization donates 100% of every rider-raised dollar directly to the Dana-Farber Cancer Institute.
For 2020, the PMC will be a virtual interactive experience featuring pre-taped, as well as real-time, content for riders, volunteers, donors, and supporters to take part in.
“Each year, we look to increase our involvement with the Pan-Mass Challenge, and we are thrilled to partner with them in a new way this year while continuing to raise money and awareness for cancer research and treatment,” says Barry Lipsett, CEO/owner of Charles River Apparel. “This new sponsorship provides Charles River with an opportunity to expand our reach and continue giving back to an organization we are passionate about.”
Tracy Lehnen, Charles River’s VP of marketing, tells GRAPHICS PRO the company is the official water bottle sponsor for the event, supplying funds to the PMC to purchase bottles for over 7,000 riders. It’s also working with the PMC to provide “heavy hitters” gifts, like a jacket or fleece, to participants who raise more than $9,000 for the cause.
In addition to the monetary and in-kind donations, Lipsett will be lead the Charles River team in his 15th ride for the PMC. In 2019, five Charles River employees—Lipsett, Tracy Lehnen (VP of marketing), Ross Dohrmann (VP of sales), Mark Watts (inside sales manager), and Kaitlyn Montagna (decorations operations supervisor)—completed their first Charles River team PMC ride.
In 2019, the PMC donated $63 million to Dana-Farber, bringing its 40-year contribution to $717 million.
“As we prepare for PMC 2020 Reimagined, we are grateful for Charles River Apparel’s continued support,” says Sarah Mercurio Hall of PMC. “They are a passionate partner, committed to supporting our organization not only as a sponsor but as riders and fundraisers as well.”
While this year’s PMC will be different in its execution, the organization and its community remain committed to its fundraising efforts.