Champion and Hasbro Collaborate on Apparel Collection

The new line features characters and graphics from Monopoly, Twister, Scrabble, and Candy Land

(Image courtesy HanesBrands Inc.)

Champion Athleticwear, makers of athletic apparel, announces the launch of a limited-edition collection with Hasbro Gaming, with characters and graphics from games such as Monopoly, Twister, Scrabble, and Candy Land.

According to the companies, the collection lets fans showcase their favorite games.

“Spirited play, competition, and board games go together during the holiday season, and this collection lets fans look good doing it,” says Jon Ram, group president of global activewear at HanesBrands Inc. “Champion is about letting people express themselves. And the collection is one more way consumers can ‘Be Your Own Champion,’ both on the board and off.”

The collection features board game favorites for a head-to-toe look on Champion apparel and footwear, such as slides and slippers.

“Just like Champion, Hasbro Gaming offers a memorable experience for everyone in the family,” says Casey Collins, head of global licensed consumer products and business development at Hasbro. “So, this collaboration was an easy yes for us. We want to continue to encourage families and friends to use our games as the perfect way to make memories this holiday season, as well as incorporate their favorite games into their everyday life. Now, they can do so in this comfortable (and fun!) collection.”

According to Champion, the collection was designed for fans of all ages, including adults, youth, and toddlers.

The collection is available online, in select Champion retail stores, and at select retailers.

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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