This fall, the NIL Store will launch a complete NIL merchandise store for Virginia Tech student-athletes, featuring officially licensed jerseys, shirseys, and apparel. According to the company, every athlete signed up will possess a personalized digital locker room to house their merchandise. A preview of this partnership was revealed recently through several Virginia Tech softball student-athletes during their postseason run.
“We are proud to partner with Virginia Tech to provide a NIL merchandising solution for their student-athletes,” says Steven Farag, CEO/co-founder of Campus Ink. “Campus Ink is committed to providing a merchandising solution to all athletes in the NIL space, not just some.”
The Campus Ink team will handle the creative, product creation, design, marketing, fulfillment, and customer service for the student-athletes. Additionally, the company will work directly with the student-athletes to educate them on merchandising, marketing, and sales trends to develop successful strategies.
“We are very pleased to provide another opportunity for Virginia Tech student-athletes to monetize their popularity with our fans,” states Virginia Tech Director of Athletics Whit Babcock. “This partnership with Campus Ink will offer one more way for the Hokie nation to support our athletes in a very tangible way.”
Campus Ink also recently announced a partnership with Indiana University and has previously built The Illini Store for Illinois.