Just a couple of weeks after announcing it was acquiring fellow Montreal company Ayuda Media Systems, Broadsign International, a maker of automated digital software for the digital signage industry, announces that it has acquired Montreal-based Campsite, the Canadian digital out-of-home ad exchange that automates the buying and selling of DOOH inventory.
According to the company, the combination of Broadsign and Campsite will further automate the buying and selling of media inventory, making it easier for agencies and media buyers to find, plan, and book DOOH advertising campaigns. According to eMarketer, programmatic buying represented more than 80% of U.S. digital media transactions in 2018, highlighting the need to modernize buying in the $40 billion global out-of-home industry to drive future growth.
“Broadsign’s goal is to make buying and selling of out-of-home as easy as possible and adding Campsite’s strengths to our open platform will greatly help with that mission,” says Adam Green, senior vice president and GM of Broadsign Reach. “We look forward to working with the Campsite team and all of our mutual customers to build on our collective vision for open programmatic DOOH trading around the world.”
Campsite, founded in 2016 by Newad but run as an independent company, has partnerships with many of Canada’s major digital out-of-home companies and agencies, among them Pattison Outdoor, Captivate, IDS Canada and Astral.
The entire Campsite team has joined Broadsign and at least for the time being, it will operate as an independent division of Broadsign.
With the acquisitions of Ayuda and Campsite, Broadsign now employs 240 people globally.