Building on its Programmatic University (Programmatic U) education initiative, digital-out-of-home (DOOH) marketing technology developer Broadsign has joined forces with DOOHX, an online learning platform dedicated to DOOH education, to launch a new programmatic DOOH training and certification program for advertisers, media buying agencies, and media owners. Sponsored by Broadsign, the program is said to offer self-paced learning tracks, which feature a curriculum comprising video lectures, reviews, and quizzes in DOOH and programmatic DOOH (pDOOH).
Participants will walk away with a certificate of completion, a digital badge for use across social platforms, and a foundational understanding of the basics of pDOOH, including:
- How pDOOH works and the associated terminology
- Key pDOOH players, challenges, and opportunities
- Types of campaigns and planning
- Creative executions and possibilities
- Targeting, triggering, and data tactics
- Best buy and sell practices
“Advertiser interest in DOOH is surging, especially with the future of third-party targeting up in the air and DOOH’s programmatic transition rapidly progressing. Yet barriers to adoption, largely educational in nature, have prevented the ad industry from realizing the medium’s full potential,” shares Edith Gagne, vice president, programmatic success, Broadsign. “We’re working to give professionals all the tools they need to understand and make the most out of the medium and to help grow DOOH’s role in the larger digital advertising ecosystem.”
“Working with Broadsign, we’ve designed our courses to serve a range of industry players – from OOH professionals who recognize the growing need to upskill in programmatic DOOH, to brands, agencies, and publishers working to hone their pDOOH offering,” remarks Brooke Ermogenis, head of insight, DOOHX.