Bluefin Expands European Presence

AV veteran Noël Kennedy to usher in customizable digital signage solutions in European market

Noel Kennedy

Bluefin International, a provider of digital signage solutions, announces it has hired Noël Kennedy to head up its European sales team.

Kennedy is an AV veteran with nearly 25 years of experience on the distribution, end-user, and manufacturing side of the industry. According to the company, his well-rounded career will serve him well as he leverages existing relationships and builds new ones in the EU market for customizable digital signage displays as European sales director.

“We are pleased to welcome Noël Kennedy to our team. His ability to forge deep customer relationships with his personal touch is just one of his many fine qualities. Our clients will now have a local resource along with our warehouse located in Amsterdam. That combination of local resources will serve our customers well,” says Bluefin CEO Frank Pisano. “After attending Euroshop and ISE, we see the EMEA market poised to adopt Bluefin’s product portfolio. We anticipate Noël’s presence in the EU to drive growth for Bluefin globally.”

Kennedy remarks, “I’m excited for this amazing opportunity to grow and establish Bluefin’s European footprint. It’s thrilling to have the opportunity to provide customizable digital signage displays based on specific requirements rather than possibly having to fit a square peg in a round hole with a SKU from a catalog. It’s awesome to have that kind of flexibility. I’m now most looking forward to connecting with those in digital signage who want to be able to offer something that will engage patrons as well as increase dwell times and sales.”

With the addition of Kennedy and the Amsterdam hub, Bluefin anticipates a quicker turn-around for custom signage requirements in Europe. Additionally, commonly requested inventory will be added to the Amsterdam distribution center for more centralized and shorter shipping times as Bluefin continues to take the steps necessary to grow its business overseas.

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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