BIC Graphic and Cap America Enter Strategic Partnership
Through this strategic partnership, BIC Graphic NA will offer an assortment of 11 best-selling Cap America styles, effective Aug. 1.
FREDERICKTOWN, Mo.-BIC Graphic North America and Cap America announce a strategic partnership. Through the partnership, BIC Graphic NA offers an assortment of 11 best-selling Cap America styles.
According to a release, the collaboration allows access to Cap America headwear for promotional products distributors, including headwear and USA-made knits.
BIC Graphic outdoor and leisure product manager Kelly Diomeda says, “Partnering with Cap America is BIC Graphic’s true entrance into the headwear category. Our customers have been asking for retail-style caps and knits they can be proud to put their logo on, and a partnership with Cap America is absolutely the best way we can meet this demand. Offering their high-quality headwear provides a simple solution for customers who are looking to consolidate vendor spend.”
Cap America president and COO Mark Gammon, says, “This partnership is the culmination of over three decades of hard work and dedication to the Cap America brand. We are excited to move forward with another industry-leading supplier like BIC Graphic, to provide high quality, retail-inspired headwear to a more diverse market.”
Eleven Cap America styles are now available at bicgraphic.com. Promotional products distributors can choose to place orders with BIC Graphic NA or Cap America, and all pricing/charges will be comparable. There is no change to current Cap America product selection, pricing, or ordering process.
The news comes just one month after BIC Graphic announces its partnership with HanesBrands.
For more information, visit www.capamerica.com.