Baltimore Ravens select ANC as partner for digital signage upgrades
More than 30 new digital signs encompassing nearly 12,000 square feet of LED screens will further enhance the fan experience at M&T Bank Stadium.
In the reunion of a partnership that was first launched 27 years ago, the two-time Super Bowl champion Baltimore Ravens have selected ANC, a provider of AV technology design and integration, to design and install nearly 12,000 square feet of digital signage throughout the 71,000-seat venue over the next 18 months. As its first digital signage NFL partnership, ANC installed the original signage when the Ravens’ stadium opened in 1998 and provided integration, service, and maintenance until 2010.
Announced in 2023 by the Ravens and State of Maryland, the project is part of a three-year stadium upgrades plan to further create “an exceptional experience for all fans, ensuring that M&T Bank Stadium remains a best-in-class NFL and entertainment venue well into the future.”
The extensive digital signage upgrade begins this summer, with the bulk of the integration ready in time for the start of the 2025 NFL season. ANC’s contributions include updates to the main concourse, highlighted by a 216-foot video display at Gate A (wider than RavensVision), fine-pitch signage in all field-level clubs, new signage for Hospitality Village, plaza and gate displays, and the replacement of over 100 televisions with larger screens. After the 2025 season, the work will continue with a 2,300-square-foot transparent mesh LED display across the facade of the northwest plaza and additional high-resolution displays at plazas and gates.
“This is an exciting time for our franchise, and the upgrades to M&T Bank Stadium are designed with Ravens fans at the center,” said Baltimore Ravens vice president of broadcasting and gameday productions Jay O’Brien. “By renewing our partnership with ANC, we’re creating a more immersive experience with cutting-edge technology that brings our passionate fans closer to the game day action.”
“The Ravens were officially the first NFL team for ANC, which holds a special place in our long history of success and innovation in sports,” said Jerry Cifarelli Jr., CEO of ANC. “We are honored to be partnering with the Ravens once again to continue offering an exceptional game day experience for fans as well as enhanced in-game branding opportunities for their corporate partners.”
