Avery Dennison Announces ‘Wrap Like Royalty’ Challenge

Avery Dennison Graphics Solutions announced the 2024 Wrap Like Royalty Challenge, formerly Wrap Like a King. Submissions are now open and run until June 28.

According to Avery Dennison, this year’s competition features more categories and more opportunities to win.

The challenge will include four vehicle categories (cars and caravans, boats and jet skis, trucks and trailers, and other commercial vehicles) and three application classes (color change, print design, and fantasy — which is a creative mixture of films on a single vehicle). The number of vehicle categories and submission classes gives shops and installers a chance to submit multiple examples of their best work for an increased opportunity to be recognized.

Wrap installers from over 40 countries are invited to submit their best full print, color change, or mixed film vehicle wrapping projects. Global winners will be announced during a virtual awards show in July (date to be announced).

“The evolution of Wrap Like a King into Wrap Like Royalty not only acknowledges that not all great wrappers are men, it also increases the opportunities to win in each region,” Graphics Marketing Director Bethany Nock said. “Their projects will be judged by a global panel of qualified predefined Judges for the chance to win thousands of dollars in prizes and be recognized by peers and customers.”

The combined prize packages for 2024 Regional and Continental winners exceeds $30,000 in value. The Global winners will receive a four-night hotel stay in Las Vegas during SEMA 2024, among other rewards.

“Giving back to the community is important to Avery Dennison. We are thrilled to evolve and expand the original Wrap Like a King competition to 2024 Wrap Like Royalty so this award recognition is more inclusive of all installers,” Nock said.

Wrap Like Royalty: Applications and process

Full information about the competition is available at wraplikeroyalty.com.

Applicators from 12 different geographic regions can participate: U.S., Canada, Europe & Middle East, Northern Africa, and the APAC Region (Australia, New Zealand, China, and South Africa).

All entries need to be submitted here.

• Any project can be entered which uses Avery Dennison Supreme Wrapping Film, the Conform
  Chrome series, MPI 1105 Digital Wrapping series, or a combination of car wrap films.
• Judges will select 36 regional winners, nine continental and three global winners.
• The judges will determine all winners using the following criteria:
  • Visual Transformation (difference between the before and after pictures submitted) (35%)
  • Quality and skill level of installation (30%)
  • Overall public look and appeal (25%)
  • Uniqueness of the design (10%)

The 2024 judges panel

The industry experts on the panel bring a wealth of experience to select the most beautiful, technically challenging, or otherwise most impressive wraps.

Justin Pate

• Global professional installer/instructor – American based in Amsterdam, the Netherlands
• Pate is the head trainer for the Avery Dennison North American hands-on car wrap workshop and certification program with over 25 years of experience in both the U.S. and Europe. He has wrapped more than 3,000 vehicles over his career. He is also the owner of The Wrap Institute online streaming education platform.

Molly Waters

• Avery Dennison senior technical specialist, U.S.
• Waters has been with Avery Dennison since 1997, when car wrapping was still in its infancy, and has since had the opportunity to see the evolution of digital and wrap film technology. She has 27 years of experience in the professional automotive/wrap industry and has been around cars her entire life.

Tiago Teixeira

• President of xix3D, Canada
• Teixeira is president of xix3D in Toronto, which he co-founded to bring a new layer of digital and visual technology to the automotive aftermarket industry. Tiexeira also specializes in vinyl installations on exotic and luxury vehicles with his company Sekanskin. He has been in the vinyl wrap business since co-founding Sekanskin in 2013 at age 22.

Peter Wright

• Avery Dennison Graphics Solutions, Australia/New Zealand
• Wright is a technical marketing manager who works with the industry’s leading installers, teaching vehicle wrapping workshops and promoting the industry. With strong expertise in leading vehicle wrapping workshops, he has trained more than 2,000 people from Australia, New Zealand, and ASEAN countries.

Sarel Krüger

• Avery Dennison Graphics Solutions, South Africa
  • Classification: Avery Dennison – Public
• Krüger joined the Avery team in 2011 after working in the signage industry for nearly 10 years. His experience ranges from equipment and software through to the manufacture of signage and graphics, vehicle wrapping and, ultimately, supplying material.

Ash Ellison

• Trainer, Avery Dennison Graphics Solutions, Europe
• Ellison has been active in the vehicle wrap industry since 2009, starting straight from high school. He has his own car wrapping and paint protection film business employing a staff of eight. He has won awards for a number of his supercar wraps and has even been featured on TV. Ash has been an Avery Dennison Specialist Trainer since 2019, covering the U.K. and Scandinavia.

Leon Watson

• Chief go-to market officer, Spandex, Europe
• Watson has more than 25 years of experience in the visual communications market, developing the sales framework and marketing activities to drive products and services into new and existing markets for the Spandex Group.

Martina Rossi

• Technical sales support, Avery Dennison Graphics Solutions, EMENA
• With a background in chemistry and mathematics, Rossi entered the graphics industry in 2014, specializing in R&D for graphics and industrial applications. Since joining Avery Dennison in June 2022, she’s been dedicated to driving innovation and excellence. Her role is dynamic and diverse. From taking care of workshops and collaborating on projects to certifying installers and converters, she’s always on the move, bringing her expertise to every interaction.

Join the conversation on Avery Dennison Graphics Solutions’ social channels, including Facebook and Instagram, and by following the hashtags #WLR2024 #WrapLikeRoyalty2024.