Avery Dennison Nets National Basketball Association

As part of its Embelex portfolio expansion, Avery Dennison will produce embellishments for on-court and retail apparel

avery dennison
(Image courtesy Avery Dennison)

Avery Dennison announces an agreement with NBA Properties Inc. (NBAP) to license National Basketball Association (NBA) team marks, logos, fonts, and more in the production of on-court and retail apparel embellishments.

This initial license agreement affirms Mentor, Ohio-based Avery Dennison’s intentions to expand its Embelex business in the United States. It follows recent acquisitions in the apparel trims space of Rietveld (Netherlands), Thermopatch, and Lion Brothers, all of which add production and materials science capabilities to the growing Embelex solutions portfolio.

Avery Dennison will produce licensed marks, logos, fonts, and more for NBA teams and retailers under this agreement. According to Avery, this means teams and retailers can benefit from the entire Embelex portfolio.

“The NBA is the preeminent leader in global basketball. This iconic brand is synonymous with world-class basketball, fan engagement, and quality retail products that represent the NBA with equal reverence. Avery Dennison is proud to be working with official NBA team marks and embellishments. And we look forward to producing Embelex solutions for teams and retailers alike,” says Steve Mason, vice president and general manager, Embelex and Aftermarket, Apparel Solutions, Avery Dennison.

This agreement is the latest in a series of partnerships for Avery Dennison’s Embelex. Other partners include the San Francisco 49ers, Major League Soccer, Real Madrid, and the English Premier League. Avery Dennison also has embellishment partnerships in place with the Sacramento Kings and the Cleveland Cavaliers.

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

View all articles by Marie Fennema  

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