Avery Dennison drives awareness with mobile skin cancer screening

(Images courtesy of Avery Dennison)

May is Skin Cancer Awareness Month, and skin cancer is America’s most common form of the disease with more than five million cases diagnosed in the United States each year. Fortunately, it’s also one of the most preventable cancers.

That’s why Avery Dennison has once again partnered with The Skin Cancer Foundation to encourage people to check their skin for warning signs and reduce long-term exposure to the sun’s harmful rays.

The partnership features two major elements:

• The Foundation’s mobile education and screening program, “Destination Healthy Skin” features a traveling “Destination Healthy Skin” recreational vehicle that will travel across the country to provide free skin cancer screenings. The in-kind printed graphics and window film sponsor, Avery Dennison, provided all the materials to wrap the vehicle.
• Avery Dennison also supported the organization’s Skin Cancer Foundation Partner Panel on May 13. Themed “Fighting Skin Cancer From Every Angle,” the panel provided a deep dive on sunscreen and skincare, UPF clothing, and physicians. David Korvah, marketing manager at Avery Dennison Graphics Solutions, provided perspective on window film and its role in skin projection.

The ‘Destination Healthy Skin’ vehicle

Equipped with private exam rooms, the mobile unit allows volunteer dermatologists to perform free, full-body screenings, provide early detection and prevention information and distribute free sunscreen products.

Over the next seven months, it will travel thousands of miles to host “Destination Healthy Skin” events in 40 cities. Since the program’s launch, the RV has provided 34,000 free skin cancer screenings, identified more than 13,700 potential skin cancers, and provided free sun protection products to more than 116,000 people.

The state-of-the-art, 38-foot RV features a gorgeous blue/green ombre printed design on Avery Dennison wrapping films, and UV-protective window tints — all were installed by Chicago Wrap, a wide-format print production firm and commercial wrap shop based in Aurora, Illinois. The window tint films offer up to 99% UV protection and carry The Skin Cancer Foundation’s seal of recommendation for effective sun protection.

“Skin cancer is a relentless disease that strikes one in five people by age 70,” said Korvah. “We’re dedicated to providing meaningful solutions for sun safety. As our commitment to raising awareness about skin cancer continues to grow, so does the Avery Dennison portfolio of sun-shielding products.”