Avery Dennison Acquires TexTrace

The acquisition expands the company's digital ID portfolio to offer integrated RFID solutions for the apparel industry


Avery Dennison Corporation announces the acquisition of TexTrace AG, (TexTrace), a technology developer that specializes in custom-made woven and knitted RFID products which can be sewn onto or inserted into garments.

TexTrace was formerly a subsidiary of Jakob Müller Holding, a Swiss OEM for the textile industry, and is located in Frick, Switzerland. The acquisition includes ownership of TexTrace’s portfolio of intellectual property and its employees that will continue to be based in Frick. Avery Dennison says this enables it to continue to innovate and drive adoption within the apparel sector and unlock opportunities in non-apparel segments.

According to the companies, the technology developed by TexTrace provides the opportunity to fully integrate RFID into garments. Brand labels with built-in RFID are said to be an all-in-one solution for product branding, brand and theft protection, product availability, consumer interaction, and enhanced convenience, such as self-checkout. The company says that in the future, it could offer supplier and materials information to enable the circular economy through reccommerce and recycling, providing the opportunity to gain insights into the true carbon footprint of a garment.

“This is an exciting acquisition for Avery Dennison, expanding our digital ID portfolio to offer integrated RFID solutions for the apparel industry. The woven and knitted RFID products that TexTrace has developed, will add value to the traditional way the apparel and retail sector uses RFID, creating the opportunity for a more sustainable and intelligent future where digital ID’s can live with the life of the garment,” says Francisco Melo, VP and general manager of Avery Dennison Smartrac.

“This step is a great opportunity and a groundbreaking decision for the future of TexTrace AG. We are proud of what the startup has achieved in its 10-year company history and we are very pleased that we can now enable it to take the next step in its progression. This comes at the right time with the right partner,” remarks Stephan Bühler, co-owner of Jakob Müller Holding AG and previous CEO of TexTrace AG.

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Marie Fennema

Marie Fennema is the editor of the GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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