Atlantis Headwear Partners with Rowing Team Across Atlantic

The company partnered with The Enginoars to raise awareness about sustainability and global responsibility

Atlantis Headwear
(Images courtesy Atlantis Headwear)

Atlantis Headwear, a sustainable headwear company, is proud to announce its partnership with The Enginoars, a rowing team comprised of four engineers, in an effort to raise awareness about sustainability and global responsibility.

The Enginoars rowing team consists of Rufus Mitchell-Heggs (U.K.), Simen Sandtorv Hansen (Norway), Thor-Martin Sandtorv (Norway), and Sindre Toft Nordal (Norway).

The partnership was established in early 2022 when the rowing team approached Atlantis Headwear with a unique opportunity. The Enginoars were preparing to undertake the monumental Atlantic Challenge, a grueling 3000-mile row across the Atlantic Ocean. This incredible journey requires participants to endure almost 40 days of constant rowing, while eating and sleeping on the boat.

The primary goal of The Enginoars in undertaking this challenge is to support and raise funds for Engineers Without Borders, a nonprofit organization that promotes sustainable engineering projects and education. Engineers Without Borders firmly believes that engineers can play a pivotal role in driving positive change that allows our planet, along with all its inhabitants, to thrive. By aligning with such a noble cause, Atlantis Headwear aims to amplify the message of sustainability and inspire individuals and organizations to take action toward a green future.

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“We are thrilled to partner with The Enginoars on this incredible journey and contribute to their cause,” says Federico Pasini, Atlantis Headwear Vice President. “At Atlantis Headwear, we believe that sustainable fashion can be a catalyst for positive change, and this partnership with the Enginoars allows us to spread that message to a wider audience. We hope that through our collaboration, we can inspire individuals to take action and embrace sustainability in their own lives.”

Atlantis Headwear and the rowing teammates collaborated to design two caps. SAND was the perfect cap to keep sweat off the Enginoars’ brows and to protect against long days of sun exposure. For windy days and chilly nights, the Enginoars opted for HOLLY, a beanie made of Polylana fiber.

“We had a great experience partnering with Atlantis Headwear,” remarks Enginoars teammate Rufus Mitchell-Heggs. “Their sustainably produced headwear was exactly what we were looking for to help us represent The Enginoars and Engineers Without Borders brands. Not only did this contribute to our ability to grow our brand, but it also enabled our supporters to become part of the team and join our charitable cause.”

The Enginoars “set sail” on December 12, 2022. After 36 days, 8 hours, and 57 minutes, the rowing team reached their final destination of Antigua’s English Harbor.

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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