According to the brand, this marks an exciting moment for it as it heightens efforts to deepen connections with its fans.
As part of this partnership, American Apparel was at the Music Midtown festival in Atlanta, Georgia, debuting its Tee Lab activation booth.
“We are excited to extend our partnership with Live Nation, the global leader in live entertainment, to feature our iconic American Apparel brand center stage,” says Emma Budzisz, vice-president of marketing at Gildan Activewear. “Music holds a special place in the hearts of our consumers, and the festival experience presents us with an exceptional opportunity to collaborate with artists and designers to create timeless T-shirt memories for attendees.”
As part of this activation, American Apparel was on-site at the Music Midtown festival through Sept. 18. The brand featured its Atlanta Tee Lab activation booth, offering festival attendees a customization experience that included:
- Complimentary custom-printed T-shirts
- Embroidered patches
- A dedicated design desk to create unique customizations
- The opportunity to purchase American Apparel printed products directly at the booth
The activation will be supported by a comprehensive social media campaign on the brand’s Instagram channel, which can be explored here.