3M Enters Three-Year Collaboration Agreement with Wrapmate

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Wrapmate, an end-to-end digital platform for graphics projects, enters a three-year global collaboration agreement with 3M Commercial Solutions, “to help businesses improve their marketability within the print, signage, and vehicle graphics industry,” according to 3M.

The agreement is an expansion of the initial 6-month collaboration announced in September 2019 and provides customers with a network of professionals and resources.

“This collaborative agreement creates an approachable way for businesses to consider adding graphics to their marketing toolbox,” says Adrian Cook, marketing manager, 3M Commercial Solutions Division. “It also benefits Wrapmate Pros and 3M Certified and Preferred Graphics Installers by potentially increasing their customer base.”

Wrapmate’s technology includes an augmented reality (AR) app that enables business owners to visualize their vehicle graphic mockup on a 3D digital image placed virtually in their driveway or office parking lot. Additionally, Wrapmate has developed an online price calculator specifically for vehicle graphics with real-time pricing functionality coming soon.

“Getting the client to see what a wrap would look like is one of the hardest things in this industry: to pitch the wrap without seeing the wrap,” argues Kyle Perfetto, sales manager at PUREBLIND Wraps and Graphics, a Colorado-based graphic shop that uses Wrapmate.

Wrapmate founder and CEO Chris Loar, says, “By collaborating with 3M, we’re now able to execute graphics projects at the highest level, ultimately increasing the marketability of everyone involved, from the business owner to the installer to the graphic manufacturer.”

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Allee Bruce

Alexandria Bruce

Alexandria Bruce is the former managing editor of GRAPHICS PRO magazine.

View all articles by Alexandria Bruce  

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