Inktavo & OrderMyGear announce merger

Inktavo, parent company of InkSoft, Printavo, GraphicsFlow, SignTracker, and Clarity Software, and OrderMyGear (OMG), an online platform for group ordering and e-commerce in the team, promotional products, and decorated apparel markets, have announced a merger.

The merger unites the two companies to create a complete suite of tools for branded merchandise businesses — spanning shop management, e-commerce, production management, reporting, design, and customer engagement.

“Combining Inktavo and OMG empowers our customers with a platform that offers solutions for branded apparel, promotional products, and signage,” said James Armijo, CEO of Inktavo. “We can enable online sales, proposals, in-house production, or outsourced production — or any combination of those — so that our customers have the tools and support they need to realize their vision and grow, and their customers can have a seamless experience as if everything is handled in-house.”

Founded in 2008, OrderMyGear has expanded its capabilities through the acquisitions of BrightStores, DistributorCentral, and Aturian.

“We are thrilled to join forces with Inktavo and expand the ecosystem of solutions available to branded merchandise businesses. For the first time, distributors, decorators, and dealers will have a single technology partner to help power every element of their business from product discovery and digital sales channels to post-sale order management, decoration and fulfillment, and accounting. Suppliers will have unmatched access to thousands of customers using our combined set of solutions to search, buy, and sell brandable products. Together, we are uniquely positioned to connect the industry with market-leading data and technology,” said Leonid Rozkin, CEO of OMG.

The companies will continue to operate their existing product lines while working toward an integrated ecosystem, ensuring a smooth transition and continuity for customers.

This transaction also brings together the strong backing of experienced investors: Inktavo is supported by PSG and Blue Star Innovation Partners, and OrderMyGear is backed by Susquehanna Growth Equity (SGE), which supported its acquisitions of BrightStores, DistributorCentral, and Aturian. SGE will remain an investor in the merged company.