Atlantis Headwear & All Blacks Rugby Team partner

Atlantis Headwear, a provider of sustainable headwear within the promotional products industry, has partnered with the All Blacks Rugby Team, a rugby team based in New Zealand, as the team’s official European licensee.

For over a century, the All Blacks have embodied unity, discipline, and sporting excellence, with rugby legends leaving their mark on rugby and global culture. With four Rugby World Cup titles and an unmatched spirit of teamwork, the All Blacks are said to represent much more than a team; they are a symbol of national pride and inspiration.

The partnership was unveiled with an exclusive behind-the-scenes video shoot that brought the collaboration to life. Working alongside All Blacks players, Atlantis captured the team’s natural energy and authenticity, shaping a collection that balances boldness and simplicity.

“Every detail, from the fabric used to the design, was built with intention, reflecting the values shared between the two brands,” stated Atlantis in a press release.

According to the companies, the Atlantis x All Blacks Collection is just the beginning of this journey. Over the next three years, fans can expect headwear that “unites iconic legacy with forward-thinking design.”

Read the full case study and watch the behind-the-scenes video shoot here.