OrderMyGear Acquires BrightStores

BrightStores is a provider of online company stores for promotional product distributors

OrderMyGear BrightStores
(Image courtesy OMG)

OrderMyGear (OMG), an online store platform for selling custom branded merchandise to groups, announces the acquisition of BrightStores, a provider of online company stores for promotional product distributors.

The partnership brings together two technology platforms in the team sporting goods and promotional products spaces. Together, the combined solutions will provide technology designed specifically to meet the needs of promotional product distributors, apparel decorators, and team dealers as they grow their businesses online.

“Kent McKeaigg founded OMG in 2007 with a vision to create a simple way for team dealers to sell to groups online. Dan Halama founded BrightStores more than 20 years ago with a similar vision for promotional product distributors. Both founders recognized the market was evolving and sales channels of the past wouldn’t scale,” states Leonid Rozkin, CEO of OMG.

Rozkin continues, “OMG and BrightStores have a shared vision to be the best online store provider in the market, and our complementary solutions and expertise allow us to do exactly that. The market continues to evolve, so we’re excited to help clients stay ahead of the game and grow their business online.”

According to OMG, the addition of BrightStores enables it to offer an online store solution to support long-term use cases alongside OMG’s online pop-up stores.

“We are thrilled to join forces with a like-minded organization that shares our passion for partnering with clients to grow their business. This partnership will continue to push the branded merchandise space forward,” says Dan Halama, CEO of BrightStores. “Our collective expertise is unmatched. With OMG’s history and leadership team, we will have more resources to innovate and serve our clients. We’ll be able to introduce more online sales strategies and use cases. This is exciting for the industry, our clients, and our team.”

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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