WRAPSCONnect Discussion: Digital Continues to Dominate the Wraps Scene

Industry veteran Troy Downey junior says mastering the art of digitally printed wraps should be every shop's bread and butter.

During the WRAPSCONnect panel discussion this summer at WRAPSCON, industry veteran Troy Downey had some words of advice: color-change wraps may be generating a lot of excitement, but your shop had still better do digital print wraps and do them well, because that’s where most of the money is.

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Tony Kindelspire

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