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WRAPSconnect Discussion: Consistency is Key, Says Chad Parrish

Treating every customer-and every job-with the same respect is a key to success, says this wrap veteran.

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As part of the WRAPSconnect panel discussion at last summer’s WRAPSCON, Chad Parrish of Muskegon, Michigan’s Graphiti Wraps was asked a question about branding that led into some deeper thoughts on customer care. Give a listen.

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Tony Kindelspire

Tony Kindelspire is the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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