Why Virtual Embroidery Samples Are Your New Best Friend

In the world of custom apparel and products, sending out actual decorated samples isn't always feasible

It’s a fact: Personalized samples sell.

Of course, in the world of customized apparel and promo products, we know that creating and sending out actual decorated samples isn’t always feasible.

Here’s another fact: Personalized virtual samples sell.

You already have your client’s logo or graphic, so why wouldn’t you showcase a virtual embroidery sample file to pitch beautiful products?

If you’re offering screen printing or DTG, you probably have a sound system for showing mockups that simulate a sample in your design approval process. If you didn’t already know, you can invest in affordable specialized embroidery software tools designed to convert vector-based logos and graphics to embroidery automatically.

Yes, you read that right. You don’t need to be an embroidery digitizer or need to hire one. You can take a client’s logo or vector file and immediately turn it into a high-quality embroidered result.

Imagine re-engaging with your past and existing clients to show them how amazing their logo would look in stitches on a variety of garments they can use as giveaways, for uniform pieces, or sale.

However, it’s hard to “fake” embroidery, since it has its own unique textures and dimensionality that’s hard to capture, even in a graphic design program. With the right tools, you can provide realistic virtual embroidery samples that show clients exactly how their logo will look stitched.

But first, let’s quickly clear up three legitimate concerns you might have about offering embroidery services:

  1. No, you don’t need to outsource your digitizing to a contract digitizer to create a stitch-ready logo or graphic.
  2. No, you don’t need to invest in or use technically complicated and expensive software to digitize logos in-house.
  3. No, you won’t need to invest in embroidery equipment (more on that later).

The future is now. You can use intuitive software to produce an actual representation of an embroidered logo, text, or brand artwork letting you showcase your clients’ identity photo-realistically on a variety of garments and other stitchable promo items.

So, how does it work? Vector-to-stitch software applies stitch parameters to shapes and objects using logic, rules, and AI. That means you don’t have to know all the ins and outs of digitizing. Your software automatically turns graphics into a professional embroidery file.

Even better? You’ll enjoy instant turn times since you don’t need to wait for a digitizer to process and return your files to you. You’ll also save money on costly embroidery digitizing fees.

Allee Bruce

Alexandria Bruce

Alexandria Bruce is the former managing editor of GRAPHICS PRO magazine.

View all articles by Alexandria Bruce  

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