For a business that specializes in engraving, the proof is in the end result. People need to see engraving and cutting examples to truly appreciate them, so visual advertising is of great importance. Determine your signature sample. Ideally, your signature sample is one you can mass produce and send to prospects. Your signature sample also illustrates the great engraving detail and spot-on cutting capabilities of your engraving equipment. You may customize samples as necessary, but ultimately, your signature sample should be two things: memorable and usable.
Depending upon which markets you target, you could have a number of signature samples applicable to different audiences. You can send letters of introduction, special offers, and samples to applicable decision makers within companies in your target market(s). A direct mailing with visual samples is just one way to establish your image with potential customers.
Take stock of everyone you know – it’s likely you already have a great contact who could use your service: a past coworker or supervisor who has a need for corporate gifts, a child’s sports coach in need of trophies and medals, a professor who works for a university that needs nameplates, badges, and retiree gifts engraved. In this case, the old adage is true – it’s not what you know, it’s who you know – and you likely know someone who could benefit from your service.
-Amy Dallman, Epilog Laser
