Vantage Apparel Hires Chief Digital Officer

AVENEL, N.J.-Vantage Apparel names Rob Watson as the company’s new chief digital officer. Watson comes to the role with prior experience in e-commerce and marketing.

“Vantage has always been a leader in the promotional apparel space and is uniquely positioned to support the fast-paced direction of customization in our industry,” states Watson. “I’m excited to work with the team in this new cross-functional role.”

Watson’s previous experience includes a stint as vice president of e-commerce and marketing for Axis Promotions and six years serving as the senior vice president of marketing and digital experience at the Advertising Specialty Institute (ASI).

As the chief digital officer, Watson is responsible for the company’s sales and marketing efforts along with overall digital strategy at Vantage.

“We are thrilled to add Rob as a resource and company leader,” comments Ira Neaman, president of Vantage. “His expertise and market knowledge will be invaluable as we continue to transform our business and support customers in their digital growth.”

For more information, visit https://vantageapparel.com/.