Be careful not to use too many different fonts in the same design. It looks amateurish and can actually wear on the eyes. Ideally, stick with one or two fonts per layout and instead of using different fonts for emphasis and creativity, use different manipulations of the same font. Shadows, slants, bold-face, and size can add a lot of interest without going over the top.
Ultimately, the goal of the decorated product is to deliver a message. Therefore, it’s of the utmost importance that text can be clearly read by the casual observer. This is a key point of the order-taking process – identifying and ranking the components of the design in terms of importance.
