The Importance of Maintaining an Online Presence
Communicate your unique story through an online channel.
Maintaining an online presence reminds people within your community (however that gets defined) that you are alive, well, and doing business. It also gives you the opportunity to tell your story (at least some aspect of it) in the most interesting, imaginative, and therefore, memorable way possible.
Everyone you know, everyone you meet, and even many people you will never meet are your sales staff as long as they have learned some of your story and found it interesting enough to pass along, or better yet act on.
-Jim Sadler
