Text Font vs. Display Font

Jim Sadler explains how to capture the imagination of a reader with the right font

Text fonts all have subtle characteristics that make each font unique in how it visually expresses itself, but the main purpose of these fonts is to facilitate reading. They are designed to be read easily, so that content can be absorbed without distraction, whether as a descriptive paragraph in an ad or the contents of an entire book.

Display fonts are all about calling attention to themselves and accurately expressing the nature of the content being present, even if they sometimes become difficult to read. The majority of the fonts available are display fonts since there is so much that we want to express about our lives. If we can instantaneously capture the imagination of the reader and hint to them the nature of the content, then the viewer can quickly decide whether or not to read on.

Jim Sadler

Jim Sadler is a former university professor of computer graphics and a freelance designer. He is currently offering his services as a consultant within the industry. He brings together his expertise in design, computer graphics and industry-related technologies with his ability to communicate through teaching and technical assistance. Jim can be reached by e-mail at j[email protected]. His web address is www.jsadlerdesign.com.

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