Stratacache Announces Strategic Partnership with Japanese Marketing Company
Consumer behavior is changing and marketing methods are becoming much more sophisticated, the companies say.
Dayton, Ohio-based Stratacache, a digital signage and content distribution solutions provider, announces a strategic technology partnership with Japan-based Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan.
The companies say that the partnership is meant to “jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation.” They say that the partnership will combine advanced marketing technologies and techniques, such as those produced by the Hakuhodo DY Group, with Stratacache’s full in-house suite of marketing technology hardware, software and services, will allow them to deliver scalable, personalized customer experiences.
“The collaborative partnership offers a unique combination of Stratacache’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities,” the announcement of the partnership reads. “The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail. Further, the two companies will research new methods to enhance path-to-purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.”
