There are currently numerous offerings that would have been far too complex in years past that fit the needs of today’s savvy customers. The world of personalization compared to what it used to be is virtually limitless. To survive in today’s version of the industry means that you must stay current with technology as well as the needs of the buyer to explore those limits.
Today’s consumer has far more access to information than ever before and often has a good idea of what he or she wants before coming to your shop. In contrast, our industry used to present its offerings and drive the customers toward them. Today, I argue that it is the other way around.
-Eric Priceman, Victory