Brindleyplace, a busy area in central Birmingham, England, has been transformed with a giant floor graphic created by Ollywood.
A popular meeting point in an area of the city packed with offices and corporate spaces, Brindleyplace is undergoing a campaign to encourage people to #RediscoverBrindley following COVID-19 restrictions.
Avison Young, a global real estate advisor managing the project, commissioned South Wales-based Ollywood to print and install the floor display. As well as grabbing attention, the 115-foot-long floor graphic serves to direct pedestrians to nearby restaurants and attractions, including the Ikon Gallery and Sea Life aquarium.
In addition to the floor graphic needing to withstand heavy foot traffic, it also had to sit securely between two water features.
Oliver Williams, managing director, Ollywood, says, “Floor graphics are quite common at the moment to promote social distancing, but I’ve noticed many that are peeling; they’re not made for long-term outdoor use.”
Williams says although the film they chose is a bit pricier, Drytac Polar Street FX floor media did what the job required.
“The application of floor graphics is always tricky on cold, wet days,” says Williams, but his team managed to get the job done perfectly, even alongside the water feature.
“We’re looking forward to more projects like the Brindleyplace floor graphic,” he adds.
Ollywood provides various services to the U.K., including custom woodwork, installations, project management, graphics, and signage.