“People will be back in the stores once the pandemic is over,“ says Carla Johanns, president of Simpson Print. Retail representing a major part of this PSPs business, it’s preparing to face the boom and possible new requirements as they expect a shift to a more hybrid market.
The Canadian print company has been a successful four-color screen printer for over 25 years and an early adopter of wide-format technology. “Simpson Print is always about unique differentiation in the market,“ Johanns stresses.
In fact, the company has continually grown and successfully diversified since 2017, when the company introduced a management information system and their first swissQprint large-format printer. It added a second one in 2019 and now installed a third. Each flatbed printer is equipped with various add-ons to keep up with customer demands.
Johanns points out, “This acquisition was about quality.” As she sees it, technology platforms are ever-changing, and speeds have increased since the earliest days of digital technology. However, she says, “Quality is a client deliverable that we are not willing to sacrifice.”
Adding a third platform with a jetable primer puts the PSP in one of the strongest positions possible for not only quality and speed but versatility.
Simpson Print is a full-service provider specializing in a diverse set of capabilities, including industrial nameplates, decals, retail merchandising and packaging, small and wide-format printing, screen printing, and in-store signage.
“(The) key to success is not just diversity, but intelligent integrated processes,“ Johanns adds.
The company has everything it needs under one roof: printing and finishing, warehouse and inventory management, and accurate fulfillment complemented by a dedicated on-site team.