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Simpson Print Adds Third Wide-Format Printer

The Canadian PSP adds a third large-format printer as it anticipates a surge in the retail market

Simpson Print of Bloomingdale, Canada, recently installed its third swissQprint Nyala flatbed printer. The print service provider (PSP) expects the retail market to take off again soon and wants to be ready to meet increased demand, which explains the new equipment acquisition.

“People will be back in the stores once the pandemic is over,“ says Carla Johanns, president of Simpson Print. Retail representing a major part of this PSPs business, it’s preparing to face the boom and possible new requirements as they expect a shift to a more hybrid market.

The Canadian print company has been a successful four-color screen printer for over 25 years and an early adopter of wide-format technology. “Simpson Print is always about unique differentiation in the market,“ Johanns stresses.

In fact, the company has continually grown and successfully diversified since 2017, when the company introduced a management information system and their first swissQprint large-format printer. It added a second one in 2019 and now installed a third. Each flatbed printer is equipped with various add-ons to keep up with customer demands.

Johanns points out, “This acquisition was about quality.” As she sees it, technology platforms are ever-changing, and speeds have increased since the earliest days of digital technology. However, she says, “Quality is a client deliverable that we are not willing to sacrifice.”

Adding a third platform with a jetable primer puts the PSP in one of the strongest positions possible for not only quality and speed but versatility.

Simpson Print is a full-service provider specializing in a diverse set of capabilities, including industrial nameplates, decals, retail merchandising and packaging, small and wide-format printing, screen printing, and in-store signage.

“(The) key to success is not just diversity, but intelligent integrated processes,“ Johanns adds.

The company has everything it needs under one roof: printing and finishing, warehouse and inventory management, and accurate fulfillment complemented by a dedicated on-site team.

Alexandria Bruce

Alexandria Bruce is the managing editor of GRAPHICS PRO and WRAPS magazines.

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