Shop Talk: How to communicate properly with your customers

A few helpful reminders on etiquette that you can take into every interaction that happens in your shop.

Proper communication with everyone who walks into your shop is extremely important. Make sure that each person is greeted and is made to feel as though they are engaged with you or your staff. Look them in the eyes and listen to everything that they say. Give them appropriate answers and make sure that they understand what you are saying.

Remember that you know the awards industry, not them. If they leave your shop feeling as though you taught them something, then there is a good chance that they will remain loyal to you. Pausing frequently during your discussions with them gives them time to understand what you are saying and more importantly what you are selling them.

-Eric Priceman, Victory Awards

Eric Priceman Victory

Eric Priceman

Eric Priceman is president of Victory. In his three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at or by phone at 773-637-7777 ext. 228.

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Charlie Fox

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