Shop ‘n Save market — a market featuring a boutique grocery store, convenience store, and gas station — located in Mooresville, North Carolina, notes a noticeable uptick in customer traffic after installing new signage featuring a digital message center manufactured by Watchfire Signs.
The store, which features a specialty butcher shop, wine mart, produce market, and traditional convenience store fare, replaced a tall gas price sign with a freestanding monument sign. The new brick and stone structure complements the store’s facade and includes a double-sided 3’5″ X 9’3″ 8mm full-color LED sign. Beneath the digital board are three 12″ price signs in routed aluminum cabinets.
Before the new signage was installed, many customers never knew the market carried fresh salmon, hand-cut steaks, and poultry, as well as more than 250 different kinds of wine.
“We never had a good way to advertise what is inside the store,” explains co-owner Penny Price. “After installing our digital sign, we have customers come in who have been buying gas from us for years, and they tell us they never knew what was inside.”
Now Price says that about 80% of the messages on the new sign contain a photo showing things like fresh shrimp, crab cakes, and country sausage with eggs. The store also advertises specials and uses the board to post messages of support for the community.
Price programs the sign herself and says that she often uses suggestions for messages given to her by customers who have taken an interest in the sign.
The sign was designed and installed by Atlantic Sign Media Inc. of Burlington, North Carolina. Owner Joe Rickman specified Watchfire because he believes the company manufactures quality LED signs and provides great service and support.
“The return on investment for this sign was very attractive, and it made perfect sense for the store to invest in today’s technology to help increase sales,” says Rickman.