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Setting Up Your Storefront to Sell

Switch up the arrangement of sublimated home décor in your store. 

If you have a storefront, setting up vignettes with a combination of sublimated items and other products you currently stock can make your items more visually attractive to a buyer. You start to paint a picture for your customers, giving them a vision of how they can use a similar setup in their own homes.

Sometimes items don’t sell, but bringing a fresh look can make a difference. For a quick but dramatic change, move the sublimated pieces you sell to a new spot. If you have a single, large piece, switch it out for a few smaller pieces. If you have things arranged in a themed style such as a farm theme, rearrange them without the focus being on a theme. Things might not look perfectly placed to you, but sometimes that is all it takes to catch a customer’s eye.

-Cheryl Kuchek, Just My Imagination DeZigns

Cheryl Kuchek

Cheryl Kuchek

Just My Imagination DeZigns

With over 10 years of experience in the industry, Cheryl Kuchek is the owner of Just My Imagination DeZigns Inc. in New York and the founder of the Facebook groups Sublimation, OKI, iColor and Beyond, and Sublimation for Beginners and Beyond, the first of its kind to focus on sublimation, hosting a community of digital decorators and serving as a resource to grow their business through weekly Facebook Live sessions, webinars, vendor discounts, and more.

View all articles by Cheryl Kuchek  

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