Reflect’s AdLogic Platform Passes Major Milestone
As digital out-of-home advertising continues to increase, the need to effectively program and track ads and other content is essential.
Richardson, Texas-based Reflect Systems, a company specializing in place-based digital media, announces that its AdLogic platform has surpassed delivering more than 1 billion ads in 2019.
Launched in 2017, AdLogic uses automation to create dynamic and scalable digital out-of-home experiences for advertising and sponsored programming, according to Reflect. The platform enables ads to be seamlessly integrated with informational and entertainment content.
The company says it was able to pass that milestone because of improvements to AdLogic it has made in the past two years, both from a technology standpoint and a functionality standpoint.
“AdLogic takes the pain away from scheduling, monitoring and reporting on ad campaigns,” says Matt Schmitt, president and co-founder at Reflect. “Content scheduling for digital signage networks are becoming more complex, and what used to be cumbersome for teams to manage can now be handled more easily and with a higher degree of accuracy. It heightens efficiencies while significantly reducing the risk for error.”
Reflect highlights two of its customers, who it says were instrumental in helping it reach the 1 billion-ads-delivered mark: Cedar Fair Entertainment Co. and Patient Point. The former is one of the world’s largest operators of amusement parks, water parks and park resort properties. It operates 11 parks and serves more than 26 million guests annually. PatientPoint is a patient engagement solutions company that operates one of the largest digital signage networks in the U.S., used in more than 55,000 physician offices and 1,000 hospitals nationwide.
“AdLogic has allowed us to scale our platform without placing a burden on our people,” says Dan Owens, chief technology officer at PatientPoint. “We also depend on the transparency the platform provides-we can easily see when and where ads are playing. The ability to view and edit ad playback at a moment’s notice is crucial and allows us to remain in compliance with rigorous and evolving advertising standards.”
