Reflect Partners with AdMobilize on Audience Intelligence Solutions for Retail and DOOH
"Audience intelligence" has become one of the hottest trends in digital signage and will only continue to grow.
Richardson, Texas-based Reflect Systems, a company specializing in place-based digital media, including signage and interactive displays, announces a partnership with Miami-based AdMobilize, an “audience intelligence” company serving the digital signage industry.
Under the agreement, Reflect Systems will support AdMobilize’s audience intelligence solutions across multiple types of hardware including AdMobilize AI sensors and Intel and BrightSign media players across their retail and advertising client portfolio. With extensive software integration plans, the companies say they are looking “to create a robust audience intelligence solution for clients in North America in 2019 and beyond.”
“Audience intelligence is becoming increasingly necessary in understanding the behavior of consumers,” says Lee Summers, Reflect CEO. “Our partnership with AdMobilize provides valuable tools and data. Both are used to help our clients better understand their customers and ultimately reach their business and advertising objectives with their digital signage networks.”
Adds Mike Neel, global head of marketing and sales for AdMobilize: “Retailers and (digital out-of-home) clients are seeking audience intelligence solutions to optimize their business models and create new value for stakeholders. Working with the team at Reflect to create AI-powered solutions for their impressive client base is a win-win for all.”
