Push Your Margins with Glass and Crystal
Jean Chen of Crystal by Design shares why it's to the retailer's benefit to offer these.
Glass and crystal products tend to have a higher profit margin, so it is to the retailer’s benefit to offer these. We recommend carrying some samples in-store so the customer can see first-hand the quality and weight of the material.
Glass and crystal are much more impressive and beautiful when seen in real life versus just seeing the products in a catalog or website, so it almost sells itself. Glass and crystal should be marketed as top-of-the-line awards and gifts that carry a certain prestige that many customers are after.
