Features

Printwear Has a New Look

Find out how we've updated our logo, layout, and approach for 2019! 

In the spirit of starting fresh in the new year, Printwear introduces a new look for 2019. If you’ve seen a copy of our January issue, you may notice a few changes. For one, we’ve changed our logo, which you’ll see in our eNewsletter, on our website and social media accounts, and in our print pages. In addition to a new logo, we’ve updated the look of our magazine with new color schemes, headers, and layouts.

“It’s no secret that this industry is constantly changing and evolving,” states Stacy Marshall, publisher. “With that in mind, we thought the new year would be the perfect time to refresh our look. I think our new branding perfectly mirrors the timely and relevant content that we’ve been providing to our readers for over 30 years. I couldn’t be more excited about this revitalized update for Printwear.”

The updates come after careful planning, research, and discussion within our publishing, editing, and art departments.

“One of the things I love the best about the decorated apparel industry that Printwear serves is the blending of technology with art and style,” notes Dave Pomeroy, vice president of publishing and markets for National Business Media, parent company of the magazine.  “That’s where the true magic is. We wanted to reflect that with the new Printwear logo, and I think the new logo elegantly achieves that. It wasn’t easy for us to take a respected, industry-leading brand into a new logo after 30-plus years, but the industry has evolved, the media business has evolved and Printwear continues to evolve so much that it felt right to approach 2019 with a new look.”

 

printwear
The new Printwear logo for 2019. 

 

While the magazine boasts a new look, we’re still focused on presenting quality, unbiased content with an educational approach.

“Even with an updated look, our core values are the same. We will continue to produce content to serve the industry with insight from well known and new experts. Your favorite writers and columnists will continue to grace our pages, and we hope to introduce you to some soon-to-be-favorites as well,” says executive editor Carly Hollman.

We invite you to explore the new Printwear in print and online, and look forward to your feedback! Happy new year and happy reading!

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Mike Clark

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