New Zealand’s LUMO Digital Chooses Ayuda for DOOH Business Operations
LUMO's rapid growth has made it necessary to seek out a software partner, says its founder, a veteran of the out-of-home advertising industry in New Zealand.
Montreal, Canada-based Ayuda Media Systems, makers of software technology that serves the digital out-of-home advertising industry, announces that it has been chosen as the software provider for New Zealand-based billboard company LUMO Digital Outdoor.
Under the agreement, Ayuda will be providing the backbone for some of LUMO’s key business operations, such as digital scheduling and ad-serving, sales, back-office operations, data collection and comprehensive dynamic content management.
LUMO was founded a little more than two years ago by Phil Clemas, a veteran of the out-of-home advertising market in New Zealand.
“Timing is everything and as our scale has grown, so has the need for us to migrate across to a fully integrated digital platform that will help our efficiency and give us more time to focus on our clients and their appetite for digital creativity,” says Clemas. “Given our deliberate emphasis on tech-driven innovation and the comprehensive nature of our premium offering, we searched for a partner with similar values. Having reviewed all market offerings for software, selecting Ayuda was a natural fit.”
