New Tradition Media Acquires Total Outdoor’s San Francisco Assets
The acquisition nearly triples the number of billboards that New Tradition has in downtown San Francisco.
Out-of-home advertising company New Tradition Media, with offices in New York City and Los Angeles, announces its acquisition of the San Francisco billboards owned by Seattle-based Total Outdoor, which operates in many of the top markets in the U.S.
According to New Tradition Media’s announcement, this makes it the largest player of high-profile static signage in the downtown San Francisco area.
Currently New Tradition already has nine billboards in San Francisco, and this acquisition will nearly triple that number, the company says.
“San Francisco has been one of the most desired markets for our clients this year, we’re eager and beyond excited to provide them with additional premium inventory in the downtown area,” says New Tradition CEO Evan Richheimer. “This is a great time for New Tradition as we will continue to look for strategic tuck-in acquisitions and expansion opportunities.”
