Meridian Partners With Samsung SDS on Innovative Digital Signage Solution
The companies say their combined expertise will deliver best-in-class results in the marketplace.
Aberdeen, North Carolina-based Meridian, a manufacturer of kiosks and digital signage solutions, and a developer of related software, announces a partnership with Ridgefield Park, New Jersey-based Samsung SDS America (SDSA), the U.S. subsidiary of Samsung SDS, an $8 billion global software solutions and IT services company.
The companies say that together, they are combining forces and areas of expertise to produce digital out-of-home (DOOH) signage solutions. The digital signage solutions will be implemented throughout a variety of locations and industries across North America.
Once completed, the companies say the digital signage solutions will be used solely to display targeted advertisements in locations with a high volume of customer traffic, such as shopping centers and retail outlets, allowing advertisers to identify consumer behaviors and more accurately measure campaign efficiency. With Meridian’s hardware integrated with SDSA software, the solutions will be able to provide advertisers with both media metrics and a comprehensive understanding of audience segments and their movement patterns throughout the sales cycle, based on advertisement exposure.
“Meridian is excited to be partnering with Samsung SDSA on this project,” says Meridian CEO, Chris Gilder. “Digital signage solutions are in high demand and are completely transforming the ways in which retailers and advertisers reach their desired customer base. Samsung and Meridian combine to bring best in class solutions that can be customized to fit the client’s needs.”
