MaxLite Partners with SPECTRA to Expand Reach Into Showroom Market
Maxlite makes LEDs for a variety of settings, but this partnershiip greatly expands its reach into the lighting market.
West Caldwell, New Jersey-based MaxLite, makers of energy-efficient lighting products, including LEDs, says that it is now a supplier-partner to SPECTRA, a marketing group that supports more than 400 retail lighting showrooms and electrical distributors across the U.S. and Canada.
SPECTRA is based in Ontario.
SPECTRA says that through the partnership, its members will be able to take advantage of marketing incentive programs to increase their product offerings and profitability with the MaxLite portfolio of products. MaxLite’s product lines include residential and commercial LED lamps and luminaires to support SPECTRA members, including frosted and clear filament lamps, California-listed lamps, retrofit light engine kits, specialty miniature lamps, tube lamps and flush-mount fixtures.
